How Tech Giants Collect and Use Your Data

In today’s digital age, it’s no secret that tech giants like Yahoo collect and use our data for various purposes. But have you ever wondered what exactly happens to your data when you use their websites and apps? In this article, we’ll delve into the world of data collection and explore how tech giants like Yahoo use your information.

Cookies and Data Collection

When you use Yahoo’s websites and apps, they use cookies to provide you with a seamless experience. But that’s not all - cookies also help them measure your usage, authenticate you, and prevent spam and abuse. But what about when you click on “Accept all” or “Reject all”? What does that mean for your data?

What happens to your data when you use Yahoo’s websites and apps?

Personalized Advertising and Content

When you accept cookies, Yahoo and its partners store information on your device, including IP addresses, browsing and search data. This information is used to provide you with personalized advertising and content. But what about when you reject cookies? Does that mean your data is safe?

“We use precise location data and other personal data like IP addresses, browsing and search data for personalized advertising and content, to measure advertising and content, to conduct market research, and to develop our services.” - Yahoo

Managing Your Data

So, what can you do to manage your data? Yahoo provides options to adjust your settings, including the ability to reject cookies and personalized advertising. But what about when you want to change your settings later? How can you do that?

Take control of your data with Yahoo’s settings

Conclusion

In conclusion, tech giants like Yahoo collect and use our data for various purposes. While cookies and data collection can be useful, it’s essential to understand what happens to your data when you use their websites and apps. By managing your settings and being aware of how your data is used, you can take control of your online experience.

Further Reading

For more information on how Yahoo uses your data, check out their Privacy Policy and Cookie Policy.